Abigail Eir
[RE]BRAND / CREATIVE DIRECTION
2025
We led the creative direction for the rebrand of tarot teacher and guide Abigail Eir, crafting a visual identity that reflected her steady presence and archetypal depth resting at the heart of her practice.
Our creative direction drew inspiration from reflection ponds, lily pads, running water, does, gladiolus, and gateways—symbols of transition, presence, grace, sweetness, and the mystery held in liminal spaces. The resulting iconography channels a bookish ink-blot sensibility, echoing the revelatory nature of Abigail’s practice: gentle, grounded, and resonant with the unseen currents beneath the surface.
